Archive for October, 2010

SMART Targets (21/10/10)

Today I am going to be demonstrating an understanding of magazine conventions, I am going to do this by analysing a magazine contents page, to develop a further understand of magazine conventions. This will aid me in understanding the layouts, colour schemes, picture use of contents pages.

I have chosen to analyse a contents page from ‘Elle’ Magazine:

This is an example of a very unconventional layout of a magazines contents page. They have chosen to put the photographs as a background image so that it was more of a decorative input rather than a main focus of the contents page. They also chose to put all the headings, subheadings and contents all into one central box so that all the information was in one place and easy to depict from the rest of the page. Also on the background image’s they have placed anchors next to selected images to let the reader know where the information is, without drawing too much attention to it. They have also placed their logo of the name of the magazine ‘Elle’, at the top very clearly to see, so that is eyecatching at will bring more awareness to the logo. The have used a good overall colour scheme for the entire page of black, white and pink this is very effective and keeps everything looking very professional and easy to read. Overall I really liked the layout, colour scheme and use of the background images and thought that it looked very effective.

I then chose to analyse the contents page of ‘Q’ Magazine:

This is an example of a more conventional magazine contents page layout. They have chose to stick to one main image, so that it will be eye catching to the reader and is easy for the reader to depict from the rest of the page. They have also chosen to use three main headings that they will include every issue, this will aid the reader in being able to find the information more quickly if they are familiar with ‘Q’ magazine or this format. However they have chosen to add another box with the information about a certain topic that the magazine is particularly focusing on in the issue, this will enable readers to easily identify where the information on the main subject is. They have also decided to put anchors on the main image, which includes a quote from an interview to draw readers into reading the information, and to also help readers find the selected information easily without drawing too much attention to it. They have placed there logo of ‘Q’ at the top left of the page so that it is one of the first thing that the readers eye is drawn to. They have used a colour scheme of red, white and black throughout the layout to ensure that it is not too busy looking and it will also match the logo. Overall, I think the magazine contents page layout was a little bit plain.  However, I think that it was very effective in conveying the information in a very professional looking layout.

Overall I prefered the ‘Elle’ magazine contents page, as I think it was more visually interesting and matched the theme of the magazine effectively.

I then created a design for my own contents page for my college magazine:

I decided to base my sketch of my plan for my contents page, on one of the contents pages I researched above, of Elle magazine. I decide to use their concept of using various photos in the background as I believed that this was more visually interesting and appealing to the reader opposed to just using one or two images. I also chose to use my logo in the top left corner as it would be easily for the reader to depict out from the rest of the contents page as their will be a lot of images included on there. Also I chose to keep the contents box in the centre so that it would be eye catching to the reader and I also kept it looking very simple with minimum graphics and colours as to not be too busy in comparison to the rest of the page.


Magazine Cover Layouts.

How your chosen magazine keeps to the traditional layout:

I chose to analyse the magazine cover of, Marie Clare. They have used the traditional layout of a magazine cover, for example they have put the main image in the centre so that they can attract the reader to the magazine by having it as the main focus. Also the photo of ‘America Ferrera’ is a mid-shot which keeps to the traditional front cover image. They do this as the photo of the woman on the front would appeal to their target reader and entice them to buy the magazine, as they are a representation of the target reader. The masthead is the next thing that the reader would be visually drawn to as it is bold and easy to read, it also fits the conventional layout of a magazine as it is at the top of the magazine, which would be easy for the reader to depict. The main coverline of ‘193 perfect presents’, would also attract the reader in buying the magazine. Furthermore, the coverlines are on the sides of the main image, which keeps to the traditional layout of a magazine cover. This works effectively as they are shaping around the image and can easily be read.  Marie Clare, also has chosen to use a strapline at the bottom of the magazine cover, which is a conventional way of laying out a magazine front cover. This is because it is not vital information about the magazine, although it will aid in attracting the reader to buying the magazine as it is stating various celebrity names which the target reader could be interesting in reading about. Contrastingly, the barcode is not in the traditional way of laying out a front cover as has been placed in after the rest of the front cover has been created. It does not have a specific place in which it would be every issue, as Marie Clare obviously do not see this as vital information and will just add it in wherever there is space and will not disturb their visually interesting front cover. Moreover, the magazine also does not fit the traditional layout as it does not include any inserts on the front cover. However, they have styled the slogan of ‘Fashion With Heart’ in the form of an insert to give the front cover more imagery and therefore make it more visually appealing.


I then created a plan of the front cover of my magazine ‘I Love College’. I followed the traditional layout of magazines. For example, my masthead was at the top of the page clearly so that readers were able to clearly identify what the name of my magazine is. However, unconventionally I replaced the ‘O’ in ‘Love’ with a heart symbol to make my masthead more visually appealing. Secondly, I chose to put my main image in the centre, to ensure that it was the main focus of my front cover to attract target readers to purchasing my magazine. This also contributed to the traditional layout of my magazine cover. Futhermore, my coverlines were around the side of the main image in the style of the conventional layout so that they were easy for the reader to see so that they would be drawn in by the title’s and would want to purchase my magazine to further read the articles inside. I also included a insert of a competition onto my magazine cover to entice readers into purchasing it. I chose to stick to the traditional magazine cover layout as I felt that this would look  the most presentable and visually appealing, which would aid me in magazine sales.

SMART Target – 14.10.10

– Demonstrate an understanding of magazine layouts, to further my knowledge on how the front cover should be set out and to aid me in creating my own front cover.

– Individual target – 5: Wider Reading.