Archive for January, 2011

20/01/2011

Today I am going to demonstrate an understanding of primary research techniques by creating a questionnaire to give to my magazines target audience to understand what the average consumer will be interested in purchasing.

questionnaire

13th January 2011.

SMART TARGET – 06/01/2011

Today I have produced a mind map showing my intial ideas for my music magazine. I achieved this by creating a mind map, with subcategories generating ideas for; the layout, target audiences, colour schemes, genre, feautures and images.

 In creating this mind map I was then able to see clearly the different options available to me in creating my magazine, such as what genre I wanted it to be. Therefore I will now be able to narrow down my initial ideas and this will enable me to start in developing further my other ideas.

Out of all the genre’s the 3 that stood out to me the most were; Rap, Rock and Chart. They stood out to me most as I believe they covered most varities and taste of the music world and would appeal to the majority of people.

I also chose 3 ideas of what my images can be of, these will include; 1 artist, a band and instruments, as this will be what I believe the audience will want to see on the magazine the most and is the most visually interesting and eyecatching.

Out of all the target audiences I thought of, I am going to aim it for several. I have chosen to aim it at women and men as I believe a music magazine will appeal to both genders and would not want to segregate half the population from being able to read it. I also have chosen to target it towards the 16-25 year old age group as I believe they will be the age group most inclined to purchase a  music magazine.

For colour schemes I am deciding between using a black and white theme, bright colours or dull colours. This will depend on the genre I decide to choose and also the main image I chose to place on the front cover for expample, as it will have to match the colour scheme.

Lastly, for which feauture I am going to chose to use in my double page spread I have chosen between four; adverts, competions, interviews and news feauture. I chose these ideas as I believe this is what the target audience will most likely want to read about in the magazine and will be the most intersting.

In most of the categories I have decided to further produce ideas for three initial ideas to back up my ideas incase one is not right for a specific purpose and then I will easily be able to adapt it.

Existing Magazines Audience Research 23/09/10

Magazine Cover 1:

Question 1: What breakfast cereal do they eat?

Answer: Porridge.

Reason: I think that the girl on the front cover of this magazine would eat porridge because she would need a sustainable food that would stop her getting hungry throughout the day as she would be concentrating a lot as she is doing science. Also as she is a teenage girl she probably would want to watch what she is eating for weight reasons.

Question 2: What car/mode of transport do they use?

Answer: Car or Train/Bus.

Reason: She is at college so if she is old enough to drive she would be a new driver, so would have a typical first car, small with a small engine to save insurance and petrol money as she is a student. However, she may not be able to drive and therefore would probably use a form of public transport such as a bus or train especially as these offer student discounts and are cheap.

Question 3: What type of accommodation do they live in?

Answer: Family home.

Reason: As she is a full time student, if she has a job it will only be a part time job so she will not be able to afford to live on her own or with friends. Therefore, she will live in a home with her parents or careers still.

Question 4: What do they drink?

Answer: Fresh fruit juice.

Reason: As she is studying science at college she would need to drink something that would give her the right nutrients. Also as she is a teenage girl she will want to drink something healthy to manage her weight.

Question 5: What TV shows/ films do they watch?

Answer: Sci-Fi shows and movies.

Reason: As she is studying science at college she would probably enjoy films and shows that are science related.

Question 6: What type of music do they like?

Answer: Chart music and classical.

Reason: As she is a teenager its probable that she listens to chart music as most teenagers do. However, as she is a science student she would need to concentrate a lot when she’s doing coursework and may listen to classical to help her relax.

Question 7: What is their favourite meal?

Answer: Healthy meals, fruit and vegetables.

Reason: As a science student she would know what nutrients she would need to have balanced meals and so therefore would have very healthy food including a lot of fruit and vegetables.

Question 8: What sport do they watch/ play?

Answer: Tennis.

Reason: Because it is not a contact sport and is less violent which most girls would prefer. Also, it is a sport that she would be able to play herself.

Question 9: What is their marital status?

Answer: Single.

Reason: She looks like she concentrates on her studies and job if she has one, than on relationships.

Question 10: Where do they go on hoilday?

Answer: Family holidays abroad, or weekends in the UK with family or friends.

Reason: As she is a college student and if she has a job it will only be part time, she will be probably be unable to afford to go abroad with friends. Therefore, if she does go on holiday abroad it will probably be with her family. Although, she may be able to afford to go away for the weekend with friends in the UK, if not her and her family might have holidays in the UK.

Question 11: Do they vote? If so, who for?

Answer: No.

Reason: She probably will be under 18 if she is at college, therefore will be unable to vote.

Question 12: What is their idea of a ‘good night out’?

Answer: Study groups/social events

Reason: As she looks like a dedicated science student, her and her fellow students may revise and do work as a group to make it easier/more enjoyable. However, as she is a teenager she will probably also attend social events, such as parties, clubs, concerts.

Question 1: What breakfast  cereal do they eat?

Answer: Lucky Charms/    Special K

Reason: I believe that she would eat Lucky Charms cereal as it a more fun breakfast and she looks like a bubbly person. However, as she is a teenage girl and looks like she’s into sport, she may need a less fattening breakfast and therefore may eat something like Special K.

Question 2 : What car/mode of transport do they use?

Answer: Car or Bus/Train.

Reason: As I said previously, if she is old enough and able to drive she would probably only drive a typical first car, a small car with a small engine as that will be all she will be able to afford being a student. However, if not she will probably take the bus or train to college and back as it is cheap and they offer student rates.

Question 3: What type of accommodation do they live in?

Answer: Family home.

Reason: As she is a full time student, if she has a job it will only be a part time job so she will not be able to afford to live on her own or with friends. Therefore, she will live in a home with her parents or careers still.

Question 4: What do they drink?

Answer: Pepsi/Juice.

Reason: As she is a teenager she will probably drink usual drinks such as Pepsi, which majority of teenagers drink. However, as she is a girl and it seems she is into sports from the photo, she may drink things such as water and juices as they are healthier.

Question 5: What TV shows/ films do they watch?

Answer: Romantic Comedies/ Comedies

Reason: She looks like a typical teenage girl and therefore would enjoy romantic comedies as most teenage girls do. Furthermore, I would think that she would like comedies as well, as she looks like a bubbly girl.

Question 6: What type of music do they like?

Answer: Chart music.

Reason: As she is a teenager its probable that she listens to chart music as most teenagers do.

Question 8: What sport do they watch/ play?

Answer: Football.

Reason: In the photograph the girl looks like she’s wearing a football jersey of some sort. Which would indicate that she probably likes to watch/play football.

Question 9: What is their marital status?

Answer: Single or in a relationship.

Reason: As she is a college student she will probably be either single or in a relationship as she is not old enough to be married yet.

Question 10: Where do they go on hoilday?

Answer: Family holidays/weekends away with friends.

Reason: As she is a college student and if she has a job it will only be part time, she will be probably be unable to afford to go abroad with friends. Therefore, if she does go on holiday abroad it will probably be with her family. Although, she may be able to afford to go away for the weekend with friends in America, if not her and her family might have holidays in America.

Question 11: Do they vote? If so, who for?

Answer: No.

Reason: She probably will be under 18 if she is at college, therefore will be unable to vote.

Question 12: What is their idea of a ‘good night out’?

Answer: Social Events

Reason:  As she doesn’t look very dedicated to her studies she will probably only be interested in her social life. So her idea of a ‘good night out’ would be social events such as parties, concerts, clubs.